Uniqlo decided to recruit Orlando Bloom as the symbol of their winter collection. Orlando has already heard about Uniqlo from his friend, so he has a good image about Uniqlo. In the video he tries to advertise the quality, and low price (everyone can buy their items) of Uniqlo products.
Uniqlo sells to customers from all over the world. Last year, they opened some shops in foreign countries, and the shops have been popular there. By recruiting Orlando Bloom, Uniqlo can change its image from a Japanese company for only Japanese to a Japanese company for people of all over the world. I believe in their actions, and I wish them a lot of success in the future. According to the Mainichi newspaper, the company's profit has become smaller than it was last year. I believe they have the power to make Japan vital again. I want them to make more of an effort and create ideas like in this case.
Satoko Matsuda
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